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Real places. Real people. Real moments. — All images © Wilderwind LLC
Marketing strategy, photography & authentic storytelling for Oregon's Wild Rivers Coast. Built by a creative strategist embedded in the market.
Start a conversationAI has no point of view and no lived experience.
My mission is to tell authentic stories and deliver impactful marketing solutions that boost local economic growth and ensure destination marketing organizations are successful.
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Real places. Real people. Real moments. — All images © Wilderwind LLC
Living on the Oregon Coast is a blessing. Our backyard is beautiful. But the elephant in the room is that the entire coast is beautiful. What differentiates your town from the next? The seafood? The sunsets? What's less obvious is this: what often takes a vacation from ordinary to extraordinary is the people we meet along the way. The hardworking locals unique to your town and your town only.
While every coast town has beautiful beaches and epic hikes, every town also has community members who make all the difference. And capturing these stories is only half the challenge. The other half is crafting strategic marketing campaigns and targeting the right audiences, hundreds of miles away.
Connecting these dots is the work. I'm here to help.
Services
Specializing in coastal landscapes, nature, adventure, editorial, portraits, food, and product photography. My work has been featured in advertisements, newspapers, magazines, and can be found hanging in homes and fine art galleries for the past 20 years. Perpetual or time-limited non-exclusive licenses available. Day rates for special event and concert coverage.
$200–400/image · $1,000–1,500/dayI help towns share stories that inspire visitors to fill their gas tank and hit the road. Upgrade your marketing with professional, journalistic stories that spark curiosity. Writing for visitor guides, social media, blogs, and regional media. Sharing information visitors can trust, rooted in local intelligence and interviews.
$500–800/package · $85/hrA custom strategic playbook built for your destination — not a template. Includes a 3 hour discovery session, competitive audit, content organized around visitor outcomes (inspire visits, drive bookings, build return visitors), brand voice and positioning guidelines, seasonal content calendar framework, and a measurement dashboard tied to TLT-reportable metrics. Delivered as an operational document your team can execute against immediately.
$3,000 (one-time, delivered in 2–3 weeks)Platform-ready vertical video (15–60 seconds), shot, edited, and delivered for social media. Ideal for destination storytelling, event highlights, and seasonal campaigns.
$400–600/reel · 3 reels/month bundle: $1,500 · Also available as retainer add-onMeta paid media expertise, including advertising strategy, target audience building, UTM architecture, and full campaign reporting. Agency subcontractor experience. Available as a standalone project or add-on to retainer.
$2–2.5K per 6-week flight · Ad creative extra: +$800Let's spend an hour talking about your social media presence at a high level. Why don't your followers and potential customers trust your brand? Are your lengthy AI-generated captions and hashtags hurting engagement more than helping? Consumers are savvier than you think. We'll talk about tricks to use AI more thoughtfully, and also review easy wins to clean up your social media presence across all platforms.
$200Predictable, ongoing monthly content and marketing support, bundled into a partnership that grows with you. All retainer work is TLT-eligible under ORS 320.350.
Client selects up to 10 images per month from the Wilderwind photo library. Includes ready-to-post captions for each image, written for social media or blog use. Plug and play: your content pipeline, handled.
Everything in Tier 1, plus a custom Destination Content Playbook (built in Month 1, refreshed quarterly), one custom assignment photography day per month, one custom blog or feature writing, monthly content calendar, and a board-ready report with TLT-accountable metrics from your measurement dashboard. A more complete marketing system, tailored for your destination.
One-time onboarding fee: $1,500 (covers playbook build in Month 1, waived with 6-month commitment)
3-month minimum · 30-day written exit · 10% annual commitment discount
Proof
Real numbers from real campaigns on the South Coast, not projections or case studies from other markets.
$14,550 media budget across 6 geographic segments targeting Portland, NorCal, Eugene, Southern Oregon, and Bend during the fall. Delivered average 5.07% CTR (roughly 25× the industry benchmark) with cost per landing page view under $0.30 across all segments.
Built an entire tourism brand from logo and strategy through website, social, photography, reels, influencer and campaign management. Results in the last 12 months: 2M organic views on Facebook, 42K content interactions, and 9K link clicks. On Instagram, we've achieved 17.8 followers per post, 6× the efficiency of the average DMO Instagram account.
About
I'm a nearly two decades-long corporate marketing leader who traded Silicon Valley for the Southern Oregon Coast, and never looked back. Over time, I've gotten to know every person in my photos, the backroads between towns, the hidden creeks, and the regulatory frameworks that govern every dollar of TLT spending.
Wilderwind exists because I kept seeing the same problem: DMOs using outdated tactics and spending limited budgets on generic content that flops. As AI commoditizes content and consumer trust continues to erode, the premium shifts entirely to what AI cannot produce: verifiable, place-based stories from a human who is actually there. The solution to a noisy market isn't more clutter, it's a holistic marketing strategy fueled by higher-quality content that is so specific and verifiable that AI tools have to cite it as a source rather than replace it.
When I'm not behind a camera or in a spreadsheet, you can find me in the garden or up the rivers, out of cell phone signal. I'm an avid hiker, backpacker, forager, naturalist, and community volunteer who lives full time on the wild rivers coast of Oregon. This is my home, not just my market.
Let's talk
Shoot me an email and book a 30-minute discovery call. After our meeting, I'll deliver a curated library review of images relevant to your destination, or a scoped proposal based on your needs within 5 business days.